Core Competency and the buzz

Every successful company has a “core competency” that gives it the assets to be unique, strong, and ahead of the curve to beat the competition. Top managers know that “Core competencies can not be copied”. But still, sometimes the buzz around CEOs creates such a big pressure that they overlook the basic rules.

Social Media is the buzzword for the past several years. With Facebook taking the Silicon Valley by storm, a lot of people have started believing that every company should either have “Social” in their products or they are out of touch.

Facebook

Core Competency: “Ability to connect users with each other in an informal way”

Twitter

Core Competency: “Ability to distribute/broadcast content/information”

Google

Core Competency: “Ability to find the meaning (context) of content/information”

Yahoo

Core Competency: “Ability to generate content/information”

All core competencies are good…but the business cycle makes importance of competencies go up and down with time. No matter what the business cycle is, the fundamental rule still holds: “Core competency can NOT be copied”. In layman’s terms: “You can not beat him in his own game”.

Let us see what these companies are doing now a days:

Facebook is pretty happy because the current buzz is “social”. They have to be careful because, with business cycle, the importance of their competency will change. Twitter also feels good, but somehow is being pulled into being “social”. Google is holding Search to its heart but is a bit disturbed by the “social” . I hope its not trying to copy Facebook’s core competency, else it will fail. Yahoo tried the “search”..and is now trying “social”..with no success.

So, what should the companies do?

Simple answer: Adhere to these 2 principles of Core Competencies:

1. Do not make a mistake and loose your own core competency. Remember, others can not beat you..but you can still loose (if you mess up).

2. Develop other (new) core competencies that are currently non-existent in the industry. Simply said: “Think beyond social”

Ciao~

After Facebook

Why do I want 400 friends in Facebook and hundreds of followers on Twitter?

Facebook wall is “cluttered” with messages that make less sense every passing day. My friends’ list contains 90% acquaintances and maybe 10% friends. The probability of me reading the content on my wall is dependent on the “quality” of the content…not the person. So, its fair to say that the quality of content is more important that the person himself/herself.

Now the question is: If content-quality is more important…then why can’t I see feed from others who are not in my “friends list” but who are still posting good quality material on Facebook. I dont care where that content comes from as long as it “connects” with me. So… what I want is the “intelligent” content that “knows” what I like.

Next question: How do we do that?

Facebook does not do that and will not do that because it goes against its core principle. Maybe I should be able to “follow” a content..or be friends with the content..rather than the person. Maybe a new company/product is required that can understand my profile and stream relevant content to me. I should have the ability to block each piece of content (or rate it). My feedback will make the system smarter. It is a circular loop.

And yes…this product should not start collecting friends. Leave that task to Facebook.

Google…are you listening?

ciao~

Contextual slideshow: Dig up your old but similar content

We recently released a new widget: “Contextual slideshow” and have received some very encouraging feedbacks. This is a marvelous product that brings value to blog readers as well as increases page views for bloggers.

Here are some of the features:

1. Displays “contextual images from your blog”. This means that your readers will get more similar content which you wrote several days/weeks ago.

2. This beautiful slideshow increases bloggers’ page views. Simply put, a reader gets to see more articles..and bloggers get more page views.

3. “Zero” customization required: Absolutely no customization is required. Just get it from the site and display it. It automatically adjusts in the blog page, sideroll or anywhere else.

4. It broadcasts the bloggers’ content to other blogs. This enables bloggers to get new readers to their blogs.

We have put a demo slideshow in our sideroll. Get a slideshow of your own and broadcast your blog to the world!!